Choosing The Right Platform For Social Media Digital Marketing

We can’t deny the power of social media in terms of influencing our choices. 

Your business must leverage this opportunity to elevate your existing marketing strategies and make the presence of your brand more well-known across the internet.

It’s important to find a social media platform that is easy to navigate and perfectly fits your business ideals. 

There are a lot of factors that go into choosing the right social media platform for any business.

The right platform can make all the difference in setting up its brand presence and giving your company a means to be reached and interacted with for inquiries and concerns. 

Consider what your business wants

One key factor in determining what platform you will use in your social media marketing is what your business wants. 

Every single social media platform has a unique style of engagement, whether it’s professional or for public consumption.

Assess the features of each platform

Look and navigate for different social platforms and choose the one that aligns with your vision. 

It is more efficient in building your brand when you use the platform that is widely used and good for showcasing your products or services.

Find your core audience

Don’t chase your audience across more popular social media,instead, try to find your core customers that would better suit your business.

Having a core audience determines your ideal social media page for your business and helps you to focus your efforts on understanding what your clients want.

It also lets you see what practices of yours attract them to your brand in the first place.

If you’re a small business, you need to carefully consider where your ideal customers lie and how to find them.

Look into your competition

Research where your competitors typically set up pages and see if that’s the best option for your business.

It’s especially easier if your competitors happen to be in the same business or market as yours as you can see where their social media presence shines best.

Have a plan no matter what you choose

You should always have a plan for your marketing campaign no matter what social media platform you choose.

Whether it’s promoting your brand on the business pages of Facebook or LinkedIn or sharing through imagery on Instagram, planning out your strategy keeps it consistent and strong.

Hire a virtual assistant from OneVirtual Solutions!

Maintaining and running a social media presence can be a time-consuming and taxing set of tasks for your business especially if you don’t have enough hired hands in your offices with familiarity in social media.

But you can outsource this work to a reliable company who can send agents with the skill and experience with social media to work on your campaign such as virtual assistant services. 

OneVirtual Solutions can help pick out the right social media for your small business and help with tasks involving running its pages. Contact us today!

Schedule a free no-obligation consultation with us and let’s set your business up for success! 

10 Things a Virtual Assistant can Help Your Real Estate Business With

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10 Things A Virtual Assistant Can Help Your Real Estate Business With

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Virtual Assistants Can Be Beneficial For You & Your Business In Many Ways:

1. MULTIPLE LISTING SYSTEM MANAGEMENT

  • Add/Edit Listing on MLS System
  • Run a search for properties and set up alerts for contacts
  • Pull up property tax records
  • Run a comparable market analysis

2. LISTINGS MANAGEMENT

  • Advertise on real estate sites such as point2.com, Trulia, Zillow, Postlets, Real Bird, Listingstoleads.com, Realtor.com, Google
  • Create a single property website
  • Create a listing presentation
  • Create printed marketing: flyers, postcards, etc., complete with QR codes
  • Create virtual tours
  • Work with MLS systems such as tempo Sandicor, CoreLogic, Paragon, MRED, etc.
Pass off some of the mundane daily tasks to a REAL ESTATE VIRTUAL ASSISTANT  and focus your time on CLOSING THE DEAL. 


3. CONTACTS DATABASE MANAGEMENT

  • Add/update/delete contacts
  • Well-versed with several platforms/databases such as market leader (edge for KW agents), Salesforce, Ixact.com, Podio, Boomtown, etc.
  • Assign contacts to drip campaigns
  • Set up, clean up, and maintain your database
  • Import/export contacts to and from other databases
When it comes to SELLING REAL ESTATE  there are tasks aplenty that lead to the BIG SALE. Tasks like updating the MLS, setting up meetings and managing a lot of paperwork, can all be done by a SEASONED VIRTUAL ASSISTANT.


4. SOCIAL MEDIA MANAGEMENT

  • Create custom Facebook, Twitter, and Youtube accounts
  • Set up new accounts as needed
  • Write and pre-schedule updates
  • Create location-based pages to increase visibility
  • Maintain all social media accounts
  • Create events and topics that can be “talked about”
  • Link back posts/updates to your company website

5. MULTI-MARKETING APPROACH

  • Property flyers
  • Open house flyers
  • Market update flyers
  • Just listed postcards
  • Just sold postcards
  • Advertising on websites like Craigslist, BackPage, etc.
  • Single property sites
  • Create/manage using InfusionSoft, MailChimp, etc.
  • Social media

6. TRANSACTION COORDINATION

  • Preparation and completion of all relevant disclosures and documents based on the broker’s checklist
  • Coordination with title, escrow, and lenders
  • Schedule all appointments and inspections
  • E-signature set-up for signing parties (DocuSign, EchoSign, DotLoop, etc.)
  • Document filing and sharing on cloud servers (Dropbox, Google Drive, Egnyte, etc.)

7. REO, SHORT SALE, AND PROPERTY MANAGEMENT

  • Broker price opinion (BPO), monthly status reports (MSR/MMR)
  • Handle BPO client portals such as Res.net, Fannie Mae, Pyramid, PVC Murcor, CoreLogic, equator, etc.)
  • Search for comparables/run (CMA) comparative market analysis
  • Follow up with listing properties for rent
  • Assist the broker with the new property acquisition process
  • Manage invoices for home utilities, repairs, etc.
  • Follow up with listing properties for rent
  • Assist the broker with the new property acquisition process
  • Manage invoices for home utility repairs, etc.
  • Follow up with contractors on target completion for repairs/home improvements projects

8. PHONE-RELATED WORK

  • Lead generation through cold calling and prospecting
  • Lead follow-up schedule showings
  • Ask for feedback on showings
  • Answer phone calls and take messages
  • PBX phone system for inbound/outbound calling
  • Utilize other phone systems such as Ring Central, Skype, and auto-dialers like Mojo, Vulcan 7, Arch Dialer, etc.

9. DIGITAL MARKETING

  • Create content such as blog articles, infographics, and other materials for your website
  • Create and edit videos for video-streaming channels such as YouTube and Facebook
  • Edit and refine audio files for podcasts
  • Generate content for sharing across all social media platforms
  • Build an online presence through web design, web development, and search engine optimization
  • Create a brand kit
  • Run a newsletter campaign through e-mail

10. ANYTHING YOU WANT TO OUTSOURCE

  • A virtual assistant can take care of everything for you, whether it involves editing an e-book or running errands.  There’s nothing a VA can’t do to lessen the workload.

Boost Your Real Estate Business with the Best People!

At OneVirtual Solutions, we aim to provide you with a real estate VA that matches your needs. Whether you need one to design attractive flyers or coordinate transactions, you can count on us to deliver the results you want!

Schedule a consultation today and let’s get rolling!

Pick PH: Why You Should Outsource in the Philippines

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The Philippines is considered to be one of the fastest growing IT-BPO (Information Technology-Business Process Outsourcing) and GIC (Global In-house Center) industry in the world. With a population of over 100 million, the country offers a highly-qualified workforce and, with active government support, it has become a top choice for outsourcing both contact center services, knowledge-based services and back-office support.

INVESTMENT FRIENDLY
The Philippine government considers the industry as among its top five priority investment areas. Investment models are made available for foreign investors in addition to incentives such as income tax holiday, employment of foreign nationals for mid to level positions, deductions from taxable income of labor expenses and unrestricted use of consigned equipment.

DIVERSE INDUSTRY
The industry has seen a significant maturity in terms of the diversity of services being offered. These areas include engineering, software, healthcare, legal, finance, creative services for banking, investment, insurance, shipping, real estate, media and other industries.

NEXT WAVE CITIES
While Manila is considered to be the mecca of the industry, a long list of neighboring cities are equally competitive. The government has identified Next Wave Cities(NWC), categorized as fast-growing ICT hubs outside Metro Manila that offer as much human resource, telecom infrastructure and other requirements to sustain a thriving BPO industry.

WORLD-CLASS TALENT POOL
With a steady supply of university graduates who excel in liberal arts and STEM (Science, Technology, Engineering and Mathematics), a reliable workforce is guaranteed. In addition, government-funded programs particularly in the area of remedial training and educational reforms have been put into place to sustain the growing demand for skilled human resource.

IT’S MORE FUN IN THE PHILIPPINES
Before the boom of the IT-BPM and GIC industry, the Philippines was long known for its hospitality and tourism industry.The Department of Tourism has launched a global branding campaign to further promote visibility of the country and its immense potential. If there’s a top reason why outsourcing is booming in the country, it must be the genuine hospitality, service-oriented culture and natural resources the country has to offer to the rest of the world.

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The Growing Need for Hiring a Real Estate Virtual Assistant

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Real estate is highly regarded to be a promising career, but in order to survive in this business, you need to work hard and be willing to sacrifice your priorities. What most real estate professionals don’t know is that hiring extra help can now be done without the hassle of setting up an office or paying for additional taxes and benefits. You can even hire an assistant who can provide professional administrative, technical, or creative assistance for as low as seven dollars an hour. These assistants are outsourced offshore and can do almost everything an on-site assistant can do. From assisting you with website management to closing transactions, hiring a virtual assistant just might be what you need to keep a thriving business. A lot of realtors want to do their tasks on their own to ensure quality work, but in their well-intentioned attempts to do everything themselves, they become too overwhelmed. This sometimes causes their sales to suffer.One of the biggest limiting beliefs in real estate sales is if you want to have things done right, you have to do it yourself. This might work for some, but for real estate professionals who have a lot on their plate, doing so would be unwise. Being a real estate professional does not only involve selling properties, it also involves building rapport with clients, creating various marketing materials and closing deals, not to mention processing all the necessary paperwork.What busy realtors need is a personal assistant who can foresee the progress of transactions, prepare all documents and follow up with clients for the realtor to concentrate on more important tasks. Hiring one can cost at least 3,000-4,000 USD a month.Knowing how expensive quality on-site assistants can be, realtors often choose to go for freelancers who work from home despite not being able to gauge their capability, experience and reliability. Now, this is where we come in.Our company can provide real estate professionals with a highly skilled virtual assistant who can effectively do all the tasks needed for only half the price. We provide real estate professionals with different types of administrative support like MLS management, listings management, contacts database management and transaction assistance. Our virtual assistants are also experts in social media management, customer service as well as creating different marketing materials such as flyers and postcards.

We do not just hire anyone. Our virtual assistants are professionals who come from top notch universities and are all fluent speakers of the English language. We make sure that each of them are always open for criticism, willing to learn and can adapt fast with any task—allowing you to focus more on closing clients and growing your business.
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3 Reasons Why Real Estate Professionals Need Virtual Assistants

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When you put yourself in the shoes of a real estate agent, you can expect a hectic schedule every single day. You will need to go out and look for properties that are for sale/lease and then keep an eye out for prospective clients. It may sound easy but it definitely requires a lot more hard work than the usual nine-to-five job because success in this industry requires plenty of connections, knowledge and dedication.

Real estate agents need to multitask in order to achieve their goals of selling a property. They have to do their own administrative tasks then go out and look for clients. Besides that, they also need to educate themselves about the properties in order to be concise about all the details that they share with their clients.

All these tasks consume so much of their time and leave them with only a few hours for sleep. They lead difficult lives in order to generate income based on commissions—which is why they need assistance.

Since hiring a full-time assistant can sometimes be too costly, realtors have resorted to hiring virtual assistants.

Here are 3 reasons why real estate professionals should hire a virtual assistant:
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Hiring a virtual assistant is

cost effective

[vc_row][vc_column][mk_divider style=”thin_solid” thin_single_color=”#dd8808″ thickness=”5″ margin_top=”10″ margin_bottom=”10″][/vc_column][/vc_row] Hiring an in-house assistant can cost around $20–$35 per hour; but that’s not all that you have to pay for. You still have to provide them with employee-related taxes, insurance and benefits, not to mention spending more money on extra office space, equipment and supplies.

With a virtual assistant, you only have to pay as little as $7–$8 per hour—which can save you more than half of what you spend on an in-house assistant. There are some cases wherein people would rather pay more to get a domestic virtual assistant so they can avoid cultural differences; but in a company that provides virtual assistant services, hiring people who are qualified is a priority.
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Hiring a virtual assistant can help you focus

[vc_row][vc_column][mk_divider style=”thin_solid” thin_single_color=”#dd8808″ thickness=”5″ margin_top=”10″ margin_bottom=”10″][/vc_column][/vc_row]Instead of attending to multiple paperwork, you can focus on preparing for meetings. Instead of taking the time to sort through your emails, you can focus on responding to the important ones. Instead of answering every call and leaving messages, you can focus on getting back to those who are genuinely interested. By properly delegating your tasks to a virtual assistant, you can now focus your attention to finding leads and closing clients.

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Hiring a virtual assistant saves time

[vc_row][vc_column][mk_divider style=”thin_solid” thin_single_color=”#dd8808″ thickness=”5″ margin_top=”10″ margin_bottom=”10″][/vc_column][/vc_row]Despite the time and effort you spend on training the virtual assistant, it eventually pays off when the virtual assistant grasps the process of it all and becomes part of your system. Once that happens, the amount of tasks that you do are cut in half—giving you more time for your family, more time to pursue other projects and more time to catch up on sleep.

At OneVirtual Global Business Solutions, we can provide you with highly-skilled virtual assistants who can take care of all your administrative needs. With rates that are made to fit your budget, we aim to be the strongest support your business can have as we help increase your revenue.

The Day-to-Day Tasks of a Virtual Assistant

The real estate virtual assistants of OneVirtual Global Business Solutionsare dedicated administrative and marketing support executives who perform tasks as defined by their specific clients. They are the day-to-day extra arms of modern-day real estate agents. Their tasks involve attending to daily paperwork, scheduling, updating, encoding and performing sales and marketing functions as advised by their clients. Besides having multiple tasks, they are also expected to carry out all of these functions during their 8-hour shift notwithstanding technical issues that may hamper their daily tasks. As soon as the virtual assistant is logged in for the day, their first task is to report to their client via email informing them that they are ready to start their shift. Depending on the client’s task priority, they will now go about their usual work schedule.

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Social Media (Facebook, Twitter and LinkedIn)

The social media tasks that virtual assistants perform involve timeline updating, monitoring notifications, posting, answering messages and sending out invitations. You don’t need to be tech savvy in order to handle someone’s social media account. The only thing that a virtual assistant should remember when handling this task is to always post related topics, links, images or messages.

Most clients use social media to expand their network and circle of influence; which means that proper decorum and judgment should be observed when updates are made to the client’s respective social media accounts.
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Ad Posting (Craigslist, Trulia, Zillow and Point2.com)

Apart from social media, virtual assistants also utilize other methods in order to market products and services. While Craigslist offers a unique way to find goods and services online, there are several setbacks to their online classifieds platform: scams run rampant, spam ads are frequent and the minimalist design lacks user-friendly appeal. Now, different sites have mushroomed in and around the online marketplace. Although others are more streamlined than Craigslist, they could work for one-off instances when you need to get something specific done.
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Blogging (WordPress, Blogger)

A blog is a web page that serves as a publicly accessible journal for an individual—or in this case, a client. Updated daily, blogs often reflect the personality, point of view and thoughts of the author. Writing something about the product or service that you are marketing is also an effective way to reach out online. It is also a way to stir up the readers’ curiosity.
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Customer Service

We prioritize both handling our client’s concerns and taking care of our client’s customers which is why people-handling skills like being proactive, patient, empathetic and effective are mandatory requirements for a real estate virtual assistant.
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Listings and Contacts Management

Real estate professionals can really benefit from having someone compile and manage information and gather them in such a way that scheduling and list utilization can be maximized. Appointments can then be monitored and promptly conducted for surefire closed transactions. Those are just some of the perks of having a real estate virtual assistant who can do your listings and contacts management.
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Search Engine Optimization (SEO)

By using a cyber marketing approach, virtual assistants consider how search engines work, what people search for, the actual keywords typed into the search engines and which search engines are preferred by their targeted audience. The more frequent the client’s website appears on the list of search results, the more visitors it will receive from the search engine’s users. Consequently, this catapults the client’s web page popularity and therefore results to marketing dominance.
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Marketing and Branding

Marketing is the foundation of every strategic approach that a virtual assistant performs for his client. Virtual tours, flyer creation, sales & lead generation are just some of the tasks that a virtual assistant does on top of the social media mileage that the client’s products or services get. These are only some of the tasks that real estate virtual assistants do for their clients during their eight-hour shift. As the day ends, reports and email correspondence are still a requisite. In the BPO industry, there are inbound agents, outbound agents, and virtual assistants—we’re more of a hybrid generation of offshore staffing.

Everything You Need to Know About the Philippines’ BPO Industry

“Hi! This is Jenny, how can I help you today?”

These are just some of the words often heard from customer service representatives, telemarketers and virtual assistants over the phone. Some people might think that their job is easy because they are usually only required to read from a script every single day; but actually, surviving in their industry requires knowledge, skill, confidence and patience.

 Filipinos are well-known for offering top notch BPO services worldwide. Others might think that because we belong to a third world country, we do not have what it takes to give great services—that’s nothing but a misconception.

Here’s a quick overview of how we do things in the BPO industry:

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When BPO companies started operating in the Philippines, most Filipinos were rushed with excitement because of the opportunity to communicate with people across the globe. Some initially thought that this job was easy; but almost everyone who tried their luck in this industry eventually gave up.

Some grew tired of doing the same tasks every single day, some have quit because of health-related issues and some have realized they were simply not meant for this industry.

Upon the start of the application process, applicants are immediately scrutinized. Almost 75% of them are sent home because they are unqualified—without even getting a chance to prove themselves first. If an applicant has passed, they proceed to the interview; but because it’s the BPO industry, people endure at least three interviews in order to qualify for training.

After training, expect around five to ten people to proceed to the production floor. After going through the hiring process, things simply do not get easier. Expect constant change in work schedules and expect to be targeted with insults from customers and clients.

In order to survive in this business, a person needs to be able to adjust sleeping habits, be emotionally strong and maintain a calm disposition. There are some cases when customers do not want to engage in conversations because they do not like the way we talk; but we still prioritize them anyway and swallow our pride. Filipinos accept criticism in a positive way and make it an inspiration for improvement.
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We work hard to make sure that the services that we offer are nothing short of excellent. Besides saving money, we can offer you the best customer service representatives and the best virtual assistants that you can find. We always make it a priority to make our clients happy.

So if you’re planning to outsource, do it in the Philippines with OneVirtual Global Business Solutions.

Why Virtual Assistants are the Staff of the Future

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While the demands of a real estate agent’s job can be overwhelming to a point, a new breed of staff and assistants are here to come to the rescue.

There was a time when we all wished for the new age technology to do our bidding for us. When we will no longer concern ourselves with numerous muscle-straining, brain-busting and energy-depleting activities and all that will be left for us to do is just sit, relax and focus.

We all dreamed of the day when robots can finally be household names—replacing secretaries, the workforce and even artisans; doing the things that matter most to you, leaving everything else automated, and remotely programmable. While these—in decades past—could have been lifted off straight from a sci-fi film, robots and artificial intelligence are already within our reach. But how can you actually make good use of these technological advancements to grow your business?

To say that real estate agents are unlike all other sales and marketing professionals, would be a disservice to the hectic and toxic working environment that follows with the nature and challenges of the real estate industry. In fact, one of the most important requirements for a real estate professional, is the ability to manage stress, handle erratic eating and sleeping schedules, and a “work-til-you-drop” attitude.

While the demands of a real estate agent’s job can be overwhelming to a point, a new breed of staff and assistants are here to come to the rescue. Enter virtual assistants; your dedicated, proactive and highly-skilled partners for success.Real estate virtual assistants are specialized administrative support employees that work remotely. They come from diverse backgrounds: from communications, marketing, advertising, to information technology, and business administration.They can be your executive assistant, your secretary, your customer service representative and even your personal shopper. Their diverse skill-set and work experience allow them to handle even the most technical of real estate tasks such as transaction coordination, listings management or even comparative market analysis and broker’s price opinion.There’s more leverage in hiring a virtual assistant than signing an in-house staff. For one, you can disregard any logistical issue of providing office space, equipment and supplies.


Second, virtual assistants are independent contractors and not employees. So you will not be responsible for paying their taxes, insurance or other fringe benefits.

Lastly, hiring virtual assistants—especially those from reliable outsourcing companies—usually come with ancillary support-staff. That’s a team that includes a client services manager, a team leader and even IT support.

So if you’re a real estate professional focused on building your real estate business with people you can rely on and developing an empowering virtual work culture, hiring a virtual assistant is the right fit for you.

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Making Sense of the Millennial Real Estate Market

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Home ownership is not only considered to be a practical decision, but also thought to be one of the better choices for making an investment. Millennials are considered to be the largest demographic group in US history; comprising 42% of the US Housing Market. 84% of millennials believe that real estate is a good financial investment. Most of them started purchasing houses at the age of 33.According to Realtor.com’s manager of economic research, Javier Vivas, millennials constitute 56% of first-time home buyers and are competing against repeat buyers who have more buying leverage and experience. 90% of millennials have purchased their home with the help of real estate brokers with an average price of $189,900 and a median of 1,800 square ft.

Older generations are more interested on bigger savings while millennials are very much focused on their future and taking a big leap in their lives. Buying a home is considered to be the next logical step for millennials. With positive returns in their success, they are surely taking the right path.

Real estate is considered to be the best investment a person can make. Luckily, millennials are on board.

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