The Philippines as a New Destination for Creative Process Outsourcing

For a while now, businesses have been outsourcing essential processes to the Philippines. With the emergence of the creative process outsourcing industry, the country is being exposed to new service areas.

According to the Oxford Business Group (OBG), the right conditions are already in place for this new industry to grow in the country. Local policy-makers will, therefore, need to leverage existing strengths in digital marketing and other creative areas. For OBG Asia Regional Editor Patrick Cooke, several factors will play a crucial role in this:

According to the Philippine Statistics Authority, at least 62% of the population belong to the over 18 age bracket. This also happens to be the largest age group in the country.

Furthermore, the Philippines currently has one of the lowest median ages in Asia at 24.3 years old. For Cooke, this young population is highly capable of understanding and handling new technologies.

Young entrepreneurs are running many business startups in the country that offer creative and virtual assistant services for various industries. It only goes to show that age does matter in a business landscape that’s increasingly digitally-driven.

 

Despite challenges in the global market, the Philippines’ consumer culture remains upbeat.

Indeed, the high prices of goods did little to dilute spending. In fact, the Consumer Expectation Survey for Q4 shows increased consumer confidence. This has indicated the presence of a workforce that has ready access to new technology and that doesn’t lag behind in terms of tech adoption.

 

Heavily influenced by new media, young adults dominate the local outsourcing industry. From real estate virtual assistants to creative associates, they form a great source of digitally-savvy skills for businesses to utilize.

“This creates a fertile ground for a vibrant youth culture to flourish, sustained on a diet of music, film, fashion, arts and online content,” Cooke says in a report by the Philippine News Agency. “The innate Filipino creativity and all-pervasive musicality (are) impossible for first-time visitors to the country to ignore…”

Cooke adds that this environment will produce individuals that are skilled in handling “high-value activities like graphic design, online marketing, and web development…”

 

The business process outsourcing industry and foreign remittances have buoyed the Philippine economy for such a long time.

However, we are seeing an easement of these economic drivers as remittances have dropped considerably during the first quarter of this year. The BPO industry, meanwhile, has projected slower growth up until the year 2022 as AI remains a critical threat.

Policymakers should, therefore, seek new areas for maintaining a sustainable local market. This would involve searching for “new growth engines” in the creative industry.

Therefore, a clear framework is important for developing the local creative industry and nurture an ideal business ecosystem where it is allowed to grow.

 

Creative process outsourcing will definitely provide new opportunities for the Philippines. The country has always been a top destination for hiring offshore call center workers and virtual assistants. We can only expect it to prosper as it branches out across different creative fields.

One thing’s for sure, several companies are already at the forefront of this sector. You can count OneVirtual Solutions among them. With our top-of-the-line facilities and a highly dynamic workforce of virtual assistants and creatives, we are an essential partner for your business’ growth. Contact us today to get started.

Influence and Impact: The Role of Video Marketing in Real Estate

The use of visuals in marketing has indeed come a long way. From traditional television commercials in the 1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, there’s no doubt that video has had a considerable impact on the way businesses reach out to their customers.

While convenient consumers, video marketing provides businesses a way to get closer to their target audiences. Real estate businesses will have to use videos in order to support their promotional activities.

 

In fact, Diode Digital recently found out that online video is 600% more effective than print. Aside from this, there are other significant reasons why businesses rely on video in communicating their messages.

  • 75 Million people in the U.S. watch online videos every day.
  • Merely mentioning the word ‘video’ in an email subject line can increase click-through rates by 13%.
  • Nearly 50% of all video is watched on a mobile device.
  • By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
  • Videos up to 2 minutes long get the most engagement.
  • 82% of users watch video content on Twitter.
  • More than 500 million hours of videos are watched on YouTube each day.
  • YouTube has over a billion users, almost one-third of total internet users.

 

For sure, video marketing can definitely provide a wide range of benefits to real estate businesses, such as:

First off, utilizing video in content marketing can help increase your online visibility. In fact, according to Comscore, adding a video to your website can help you land a higher rank in the Google search results.

 

Video is proven to capture the attention of potential clients more effectively than any other medium, making it a powerful tool for strengthening your brand’s influence.

 

It’s no secret that video enables you to widen your reach and engage as many potential clients as your budget allows. This comes with the fact that people are able to share and react to videos in whatever way they see fit.

 

When you use video in emails, you are bound to generate more clicks. This is because people want something different when they’re opening email messages. While your email’s verbiage provides the “meat,” an embedded video pours the “sauce” that’s irresistible to potential clients.

 

Videos are also great for bringing out the emotional power of your messaging. People respond positively to videos that are valuable to them and offer solutions to issues that currently matter. In this sense, a well-produced video can win over the sentiments of any real estate seller or buyer.

 

Finally, videos are not only great for attracting the right people to your service, but they are also crucial in transforming leads into customers. Again, videos that outline benefits and appeal to your clients are likely to produce higher conversion rates.

Creating an effective video marketing campaign is just an appointment away. With a virtual assistant that specializes in digital marketing, you can significantly improve your marketing efforts and produce highly engaging material for your videos.