Influence and Impact: The Role of Video Marketing in Real Estate

The use of visuals in marketing has indeed come a long way. From traditional television commercials in the 1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, there’s no doubt that video has had a considerable impact on the way businesses reach out to their customers.

While convenient consumers, video marketing provides businesses a way to get closer to their target audiences. Real estate businesses will have to use videos in order to support their promotional activities.

 

In fact, Diode Digital recently found out that online video is 600% more effective than print. Aside from this, there are other significant reasons why businesses rely on video in communicating their messages.

• 75 Million people in the U.S. watch online videos every day.
• Merely mentioning the word ‘video’ in an email subject line can increase click-through rates by 13%.
• Nearly 50% of all video is watched on a mobile device.
• By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
• Videos up to 2 minutes long get the most engagement.
• 82% of users watch video content on Twitter.
• More than 500 million hours of videos are watched on YouTube each day.

• YouTube has over a billion users, almost one-third of total internet users.

 

For sure, video marketing can definitely provide a wide range of benefits to real estate businesses, such as:

First off, utilizing video in content marketing can help increase your online visibility. In fact, according to Comscore, adding a video to your website can help you land a higher rank in the Google search results.

 

Video is proven to capture the attention of potential clients more effectively than any other medium, making it a powerful tool for strengthening your brand’s influence.

 

It’s no secret that video enables you to widen your reach and engage as many potential clients as your budget allows. This comes with the fact that people are able to share and react to videos in whatever way they see fit.

 

When you use video in emails, you are bound to generate more clicks. This is because people want something different when they’re opening email messages. While your email’s verbiage provides the “meat,” an embedded video pours the “sauce” that’s irresistible to potential clients.

 

Videos are also great for bringing out the emotional power of your messaging. People respond positively to videos that are valuable to them and offer solutions to issues that currently matter. In this sense, a well-produced video can win over the sentiments of any real estate seller or buyer.

 

Finally, videos are not only great for attracting the right people to your service, but they are also crucial in transforming leads into customers. Again, videos that outline benefits and appeal to your clients are likely to produce higher conversion rates.

Creating an effective video marketing campaign is just an appointment away. With a virtual assistant that specializes in digital marketing, you can significantly improve your marketing efforts and produce highly engaging material for your videos.