5 Ways to Get More Cleaning Customers in 2021 and Beyond

The success of your cleaning business relies on the steps you take to get more cleaning customers. 

Growing your client base is crucial to your reputation and the bottom line. But in order to get there, it’s important to set up a system for attracting homeowners and businesses to your services.

What does such a system look like? 

With our experience in the industry, we have identified the five most important components that will help your business get more cleaning customers this year and beyond:

(If you would like more on this topic, check out: 5 Ways to Get More Clients for your Cleaning Business)

Before anything else, it’s important to know if you want to engage. Coming up with an ideal client profile is crucial since it helps you focus on activities that are sure to bring the best results. 

Targeting generic homeowners won’t do much if you are in a highly competitive market. It would be better if you pick out a specific segment to concentrate on. 

Will you be targeting parents who are working from home? Is your service catering to families opting for eco-friendly and sustainable solutions? 

 Knowing your target audience should keep you from spending more time and money just to get trickles in terms of customers. 

 

Giving people a good idea of what to expect from your business is crucial to establishing a relationship.

Having said that, you will need to identify benefits or selling points that matter to a specific segment. If you want to reach out to businesses in your community, you might want to list down the benefits of a cleaner and more organized workplace to productivity.

 

Once you have identified a person or organization that matches your ideal client profile, you will have to keep in touch with them constantly.

Following up with potential leads is crucial as it helps you gauge their interest in your services and see if there is an opportunity to convert them into customers. 

Along these lines, an email newsletter campaign should have a critical place in your marketing funnel. Check out our blog on the 5 Ways to Improve your Newsletters for Better Sales Conversions and customer engagements.

 

You can use social media to advertise your cleaning business to your target clients. 

Apart from developing a presence in Facebook, LinkedIn, and Twitter, you might also want to run sponsored posts and ad campaigns. These are great for bringing your brand directly to the right people. 

To give your ads added convincing power, consider highlighting benefits and offering seasonal discounts. People surely wouldn’t want to miss out on a great deal!

 

When marketing online, you will need a home base for all your marketing materials. With that being said, consider building a website where you can provide in-depth information about your services. 

But more than that, your website helps humanize your cleaning business. Through effective storytelling, you will be able to build an emotional connection with your audience. 

One thing’s for sure, people are drawn to stories that are hinged on a sincere vision. If you want busy homeowners to worry less about cleaning and spend more time with the family, write about it on your “About” page.  

 

If all this seems like too much extra work for your cleaning company, consider hiring a team of virtual assistants who can put more extra work into finding and converting more leads. 

We can help you get more cleaning customers and do other back-office tasks on the side. Just schedule a consultation with us and we’ll see where to go from there.