5 Ways to Get More Clients for your Cleaning Business

There are currently 875,000 registered cleaning companies in the United States alone. If your business is among them, competing for a better position in the market should be your main objective. It can get difficult unless you use the right strategies for getting more bookings.

Here’s a quick rundown of the things you should be doing to market your offers and generate more clients.

Nothing adds legitimacy to your business quite like a short positive review from an existing client. You may need to list down the names of your long-time clients and send emails asking for their feedback about your services. Pick the best of these reviews and display them on your site. Indeed, adding social proof will improve your brand’s presence and get more people to sign up for your services.

According to Social Media Today, marketers who use videos grow revenue 49% faster than non-video users. Moreover, at least 52% of marketing professionals are leveraging video’s potential for providing high ROI. Your cleaning company shouldn’t get left behind. You can produce informative videos to enhance your credibility and influence. You can also talk about tips and other helpful topics about cleaning to draw in potential clients. 

What’s another way to reel in new clients for your cleaning business? From a homeowner’s point of view, a discount or a freebie can easily get you hooked. Special promotions are a surefire approach to attracting the right customers, although you need to ensure your business is in the right position to make such offers. If it is, then you may need to highlight these offers on your website and through traditional means such as flyers and radio ads.

The market for cleaning services is very broad, meaning that your closest competitors may have missed a few high-opportunity niches. You can take this opportunity to aggressively push products and services that other cleaning companies have yet to offer. For instance, if you’re living in a neighborhood where there’s a high concentration of environmentally conscious homeowners and entrepreneurs, you should focus more on promoting your green cleaning service. Better act fast before your competitors corner this niche.

The lack of resources and skill are undoubtedly the most critical issues many cleaning companies face. These will make it hard to build a marketing campaign from the ground up, let alone form a marketing team from the ground up. But did you know you can still market your services without the need of an in-house marketing department? Hiring a capable service provider is one way you can improve the efficiency of your core marketing tasks, including website maintenance, blogging, social media marketing, among others.

Need help putting your commercial or residential cleaning business front and center? OneVirtual Solutions has worked with many companies in the industry, making it a reliable partner for growth. Contact us today!