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For most brokers, getting a house listed has to be one of many complicated tasks in their line of work. It’s a process involving so much detail that if you are not careful enough, can leave a house sitting in the property market for so long or until kingdom come.
For many people in the industry, one important factor that determines a home’s sellability—if that indeed is an actual word—is timing. Experienced realtors don’t put their homes in an MLS just because they need to. They also see to it that the home is listed at the most opportune time for a sale.
But when is really the right time for that?
No doubt, realtors give different ideas when asked, making it impossible to arrive at an ideal time for listing a home. Sure enough, there really is no standard when it comes to timing. The sellability of a home depends on several other factors – location, tax laws, and even buyer demographics.
Still, even without a so-called benchmark that applies to all forms of real estate, it is still crucial to look at the influence of timing based on several factors.
In this article from Zillow, the appropriate time to list a home differs from location to location. For instance, if you are selling residential properties in the Los Angeles area, the opportune date to upload is on a Thursday between May 16 to 31. In Miami, on the other hand, you will have better chances of getting a faster home sale if you get the property listed on a Saturday between May 1 to 15. Other factors such as seasonality and median selling prices can also influence how a home should be listed.
While Zillow’s research provides an ample amount of help, we still have to consider one more important factor in the selling process: technology.
Before Zillow’s findings, an article from The New York Times entitled “The Right Time to Sell is Anytime,” digital marketing has impacted the industry in such a way that renders timing irrelevant. Buyers can now access information on current listings at anytime; mobile apps on the other hand ensures brokers that there will always be an active market for the properties they are selling.
In this sense, sellers will have to enhance their digital marketing efforts to accelerate the selling process. But what do you think? Should brokers and agents follow a strict rule when it comes to timing? Or should they instead focus more on intensifying their social media, blogging and SEO campaigns? For the latter, you might want to hire a real estate virtual assistant to give your online efforts a good boost. Before that, feel free to share us your take on the topic. Go on, we’re listening (or rather, reading).
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