Writing Effective Call-Scripts For Real Estate
Generating new leads for your real estate business can be tough, especially if you don’t have an effective call-script to fall back on.
Call scripts are used frequently by real estate companies. For one, new agents use them as references for their cold calling activities. Older or experienced agents, on the other hand, use call scripts to lead a potential client towards a closed deal.
At any rate, it takes a great deal of skill to craft effective call scripts, but you can be successful at it using the tips below:
Nobody wants to be kept on the phone forever. People have things to do and places to be. Chances are you’ll be taking up their precious time, so the content of your call script pitch should be concise and succinct.
Padding your call script with extra words to make it look big and professional is incredibly tempting. But remember that most clients, especially those seeking your line of practice, just want to get the gist of what you are capable of doing on their behalf.
It’s one thing to have a well-structured call script, but it’s another if it has a human touch.
Making your call script professional is important in the real estate business, of course. But the last thing you’d want your prospect to hear are the same lines. Monotonous speaking points can turn off prospects who are looking for somebody who can understand their needs.
Your call script should allow space for improvising. You can create “canned” talking points on the more technical aspects of your service, but you should be able to empathize with your clients and understand what they really need.
There are a million ways other real estate businesses have done their call scripts. Sure enough, the more successful ones are those who use their call scripts for propping up their brands.
That said, your call script has to be structured in a way that captures your brand’s personality. If you are an agent that has a reputation of being friendly and accommodating, opt for a call script that sounds upbeat when you read it.
What is your business all about? Who should your buyers on the other line be? And how exactly do you get them to like you enough to make a deal? These are a few questions to think about when drafting up that call script. It should have all the details your client might want to know. You should be able to warm your prospect up until you find an opening for making your pitch.
The savviest real estate agents or, at least, people who know the real estate business well enough are bound to find success in making cold calls. However, not all real estate professionals can do it alone. That is why they hire real estate virtual assistants to help them.
Let an OVS real estate virtual assistant handle your cold calls for you while you focus on the more important aspects of your business. Contact us today to learn more!
