Real Estate Marketing Trends that Will Dominate 2021

It is no question that the Covid-19 pandemic has disrupted real estate markets in the United States. 

The initial months of the pandemic saw an uptick in the unemployment rate and the volume of mortgage forbearances. 

Despite these effects, experts remain optimistic that real estate transactions will begin picking up as mass vaccination programs cover more ground. 

As a result, competing for more clients will only get more intense. People who delayed their real estate goals last year are finally getting around to accomplishing them this year.   

Realtors will need to take this time to observe and jump on the trends that can help position them front and center.

Here are the most important real estate marketing trends you will need to leverage in 2021. 

 

With social distancing measures still in place, open houses and home tours are restricted in certain states or areas. 

In order to help out home buyers without putting them at risk, realtors are using virtual home tours in place of in-person visits. 

Advancements in virtual imaging technology such as augmented reality and 360-degree videos and images enable realtors to provide immersive experiences to clients. 

And given the immense potential of virtual tours when it comes to generating leads and retaining potential clients, realtors are putting more time and effort into using virtual tours as their main selling point. 

 

The pandemic has caused the mobile penetration rate (or the number of mobile users) to rise. 

In turn, this has increased people’s reliance on social media when it comes to consuming information, connecting with other people, and, more importantly, buying products and services. 

With that being said, real estate brokers and agents who haven’t done social media marketing yet should start building their presence on platforms such as Facebook, Instagram, and LinkedIn. 

While time-intensive, social media marketing costs less than traditional marketing approaches. Not only that, but a social media campaign also helps improve your brand presence and your ability to attract high-quality real estate leads. 

 

Along with social media, video marketing is one of the most important real estate marketing trends to explore. 

Working in tandem with virtual tours, videos of homes and neighborhoods can add authority to your brand and help clients make decisions without the need for face-to-face interactions. 

Apart from promoting property listings, videos can also help with client education. You can use videos to explain topics such as home financing and due diligence. 

Another powerful approach to real estate video marketing is using testimonials from past clients. This adds social proof to your brand and positions your brand as a trustworthy partner.

 

Email marketing remains to be an essential component in generating and nurturing real estate leads. 

As buyers and sellers rely more on new technology to accomplish their goals, agents and brokers will need to engage potential clients at a deeper level. 

Sending emails that discuss topics relating to the current state of the real estate market can make an impact on the decisions of potential clients and, therefore, help position your brand as an authoritative voice.

It is only a matter of using marketing automation software that allows you to segment your audience and create personalized emails that cater to the needs of different customers. 

To make sure that your company or brand properly leverages these real estate marketing trends, you might want to consider getting creative and technical support.

Hire a team of digital marketing virtual assistants today so you can put your marketing campaign on the right track throughout the rest of the year! 

Schedule a consultation with OneVirtual Global Business Solutions. Click here to get started.