The Most Essential Web Analytics You Need to Track
You should know by now that the key ingredients to a successful website include an intuitive design and an effective SEO strategy. However, there is one important component in your online marketing strategy you wouldn’t want to overlook as it defines how you’re going to compete with other businesses online.
Web analytics lets you measure the performance of your website, identify issues that keep it from producing the results you want, and make the desired changes which will add value to your online marketing activities.
Other than that, using data from web analytics can also help you understand your audience better in terms of how they behave and interact with the content you produce.
Being an important source of marketing intelligence, web analytics can provide you with insights that will help improve your online presence and engagement with your audience. You only have to focus on the metrics that are crucial towards enhancing your online marketing activities:
Bounce Rate
When people visit your website, they expect to find value in what they see and read. For sure, visitors who don’t have a good experience with your website tend to “bounce” away. You will know if your website is performing poorly in retaining potential customers if the bounce rate is too high.
In this sense, it becomes easier to identify what’s wrong with your website by tracking the bounce rate on a weekly basis. Possibly, the loading time has to be sped up or the content has to be revised and made more relevant and valuable to your audience.
Traffic sources
This metric tells you how your visitors are able to engage your website. People could enter via organic search, direct search, referrals, or through social media. These sources will guide you on how you can get not just visitors, but clients who are actively looking for your products or services.
If a large chunk of your web traffic comes from organic searches, then you probably have an effective SEO strategy in place. This should prompt you to improve your SEO efforts further so you can get more qualified clients.
Unique visits
You know your business gets plenty of exposure if it attracts unique visitors every day. While the number of returning visitors indicates brand loyalty, the chances of getting more sales closes will depend mostly on how much new traffic your website is able to generate. This could mean that your SEO activities are paying off.
On the other hand, you might want to improve your online promotional activities or improve your keyword strategy if the number of unique visits is lower than the number of returning visits.
Conversion rate
Of course, visitors will only scout your website for information that matters to them. However, if you’re aiming to produce customers through your website, you will have to optimize it for conversions. This is where the conversion rate comes in. This metric allows you to measure your website’s capacity to get people to take a specific action, whether it’s to purchase a product or subscribe to a mailing list.
A high conversion rate means that your website is generating the right results. If the number falls below 40% on average, then you might want to update the text content of your webpages or consider a major redesign when necessary.
Web traffic
This has to be the most basic and yet the most important metric that businesses should keep track of. A healthy website has to generate a constant stream of web traffic. The more visits you get, the higher your chances are of closing a sale. Web traffic is also a good indicator of the effectiveness of your online engagement activities.
These metrics are crucial to the success of your online marketing efforts. Still, you may need the expertise of an outsourced web development team to interpret these numbers and help you improve your online presence.
OneVirtual Solutions is here to provide you with full-stack web development services so you would be better equipped to unlock more opportunities online.
Contact us today!
